The answer is site optimization or search engine optimization (SEO for short). It is a process of increasing the number and quality of visits to your web site via search engines using the unpaid search results. Most often, a site previously shown in search results, or which is ranked higher in search engines, get more visitors to the site. More visitors, leads to your profit increase. Search engine optimization is a kind of internet marketing strategy that uses knowledge of search mechanism and knowledge what our users are searching for on the Internet. SEO involves modifying the content of the pages and HTML code to increase the importance of certain key words - online SEO, and at the other hand link building - offline SEO.
Do I need SEO? If you know that 85% of website visits originate from search engines, 90% of people visit only the first three pages in search results, and 95% of those who search visit only the top 5 search results, I think the answer is - YES.
High ROI
Search engine optimization brings you higher ROI (Return of Investment).
Monthly report
Reports about monthly visits, from what sites, from what keywords, countries...
Long term positioning
Once prepared, quality designed and optimized site, will be long term positioned in relation to other campaigns (PPC or CPC),
Targeted traffic
SEO can increase the number of visitors who are actively searching for your service or product.
Branding
SEO gives your brand international profil or international campaign with very low cost.
Most effective campaign
Search engine optimization is the most effective internet marketing campaign.
Browsers compatibility
You will work independently of the browser so all potential customers can see your site.
High visibility for search engines
Properly done, all links will work correctly and all pages will be available to search engines, allowing search engines to easily crawl them.
Faster load
Well optimized site will be smaller and "lighter" and will load faster
Increased sales
More visits, more sales.